Steve Jobs And The Nuclear Button

Imagine a world where every online store sells DRM-free music encoded in open licensable formats. In such a world, any player can play music purchased from any store, and any store can sell music which is playable on all players. This is clearly the best alternative for consumers, and Apple would embrace it in a heartbeat. If the big four music companies would license Apple their music without the requirement that it be protected with a DRM, we would switch to selling only DRM-free music on our iTunes store. Every iPod ever made will play this DRM-free music.

Steve Jobs responds to the recent EU criticism of the iTunes Music Store with the only sane solution to allowing everybody access…

currently playing: The Mighty Wah! – Story of the Blues, Pts. 1 & 2