Interesting Times

When was the last time that the publication of a single comic changed evrything? Was it ten years ago, when Youngblood #1 signalled the speculator boom? Fifteen years ago, when Watchmen #1 cast a mature and accomplished look at superheroes? Forty years since Stan Lee’s Fantastic Four announced the Marvel Age? Showcase #4? Detective Comics #27? Action Comics #1?

Shonen Jump #1 is being published in November. In Japan, it has a readership of 3.4 million every week. It will be in every Suncoast store in the USA. It is being published on a returnable basis. It’s cheap, crammed full of exciting, energetic manga, and it has the possibility to change everything.

With a price tag of $4.95 for 240 pages, the Marvel/DC newsstand selection will be slaughtered. Children will go for the value, rather than spending $2.25 on a (admittedly very lovely) 22-page New X-Men. pamphlet. Retailers, especially in the more traditional outlets (bookstores, newsagents) will prefer the higher profit margin that Jump will provide, and the fact that Viz will be making the comic returnable just adds to the appeal.

Shonen Jump will feature series such as Cartoon Network’s popular Dragonball Z and Yu-Gi-Oh, meaning that advertisers will be more plentiful than other publishers whose audience often skews the wrong side of thirty.

Viz Communications could own the US comic industry within two years.

Fasten your seatbelts. The Japanese are coming.

currently playing: Nathaniel Merriweather - Sex (I’m a)