That was a let down wasn't it? The Internet rumours were just too good to be true: a small-sized 4GB iPod for between $100-$200. The announced iPod Mini is 4GB, and yes it's small. But $249 seems a little steep, considering that Steve Jobs announced that the entry-level normal iPod would have its storage increased to 15GB, and it costs $299. Seems a little strange to me, but then that's because I quite fancied the idea of a sub-$200 iPod. Oh well.

Also: quite impressed to see that they're charging for updates for previously-free programs. No, really. Okay, okay, $49 for a photo book, music player, DVD application, movie editor and music creation program isn't that bad, I suppose. Although if you buy an iMac from today it comes free, so they're only after money from the loyal userbase.

The Pepsi promotion sounds cool, though. If nothing else, it'll help the person who has currently spent $29,500 on the iTunes Music Store. That's a lot of music (Around 90GB, in fact). Interesting point for the music industry (especially those in Europe dragging their heels over licensing details): iTunes sells 2 million songs a week. Which is greater than the combined sales of the Top 40 for almost any week since the mid-1990s. The single is dead. The album is looking a bit poorly. The next few years are going to be very interesting…