NBC U wanted to explore higher pricing for hit shows such as "Heroes" by raising the price from Apple's standard $1.99 to $2.99 on an experimental basis. "We wanted to take one show, it didn't matter which one it was, and experiment and sell it for $2.99," he said. "We made that offer for months and they said no."Apple wouldn't let us fleece the customers! Waaaah! Waaaah!
In lieu of more flexibility on pricing, NBC U sought a cut of Apple's hardware sales."Apple sold millions of dollars worth of hardware off the back of our content, and made a lot of money," Zucker said. "They did not want to share in what they were making off the hardware or allow us to adjust pricing."And when we're done, JVC, Panasonic, LG, we're coming for you! We've heard about these 'VCR' machines! We want our share!
Zucker took on a wide range of questions from Auletta and the audience, including whether NBC U would be spun off from GE and what he thinks of the newly launched Fox Business Network.Hi, I'm Jeff Zucker. I took NBC from ruling all in its path to turning into a laughing stock! And I can still screw up the Leno/O'Brien deal! Just watch me!